Allpoints is an innovative startup that, in 2016, started operations as a loyalty program for independent hotel chains. In 2019, due to its enormous success, it started a new round of investments (Series A) with the objective of raising funds to finance another growth cycle. The agency was responsible for conducting an extensive branding project focused on structuring the bases for the business expansion plan.
During the immersion process, we investigated the internal team’s understanding of the brand, the loyalty market, travelers’ buying habits, and related markets. It was clear that the brand / company had a much greater performance potential than the loyalty program business model in which it operated, so it should redirect its efforts beyond the relationship with hotels and needed to establish direct contact with travelers.
Strategy Director: Gian Franco
Strategy Designers: Thiago Belas, Pablo Ladeira
Design Coordinator: Bruno Didario
Designers: Bruno Didario, Jorge Gomez
Account Manager: Alessandra Diniz
All copyrights belong to Allpoints and Pande Branding & Design