Revitalizing private label products requires strategy and visual coherence. The Carrefour Brasil fabric conditioner project aimed to increase the perception of product performance and highlight the perfumery appeal to become more competitive against competitors. Following the brand's packaging rules, we arrived at a visual solution that inspires confidence to be the best cost-effective choice for the consumer.
Design Coordinator: Maíra Xavier
Account Managers: Alexandre Colin, Elisandra Freitas
Designers: Bruno Didário, Maíra Xavier, Marta Macari, Marcello Caetano, Verônica Hélvia
Artworkers: Melissa Katayama
Photography: Oeste Imagem
All copyrights belong to Carrefour Brasil and Pande Branding & Design