The long partnership with Britvic Ebba has resulted in several design projects for the Maguary brand with excellent market results. From the concentrate juices to ready-to-drink options, the challenge was to create more modern identities and facilitate communication organization and flavor identification. The solution included keeping the brand’s red and green color code and the Maguary ribbon wrapping the different types of fruit to send a message of quality and natural products as a gift. The result was great consumer acceptance, which made it possible to expand the product family.
For Natural Tea, the challenge was to develop a proprietary identity that could be established as a strong brand with Maguary’s expertise. We created a precise and clear color code, with emphasis on flavors depicted through various types of illustrations, and a logo that was redesigned to carry weight and organicity. The result is a visual identity aligned with the main brand’s positioning, but original and fresh at the same time.
Design Coordinators: Margot Takeda, Glicério Rocha, Rodrigo Brandão
Account Manager: Thais Celentano, Thamires Fabris
Designers: Adriana Katuka, Bruno Didário, Fabio Bernardes, Gabriel Fakri, Glicério Rocha, Rodrigo Brandão
Artworkers: Eduardo Saraiva, Edgar Marculino, Leonardo Boulos
Images: Carlos Sá, Eudes Correa
All copyrights belong to Britvic Ebba and A10