3 Corações, the national leader in retail coffee sales, saw the imminence of a transformation in its segment: the increased demand for special coffees. Aiming at expanding the brand and entering the category of specialty coffees, we were challenged to create a new line of Origin Coffees, from the most special producers around the world. After researching the history and the main cultural and artistic movements in each country, a packaging structure was built to boost the recognition of this limited edition, through graphics that represents each origin of production.
Design Coordinators: Bruno Didário
Account Managers: Alessandra Diniz, Fabiana Talá
Designers: Bruno Didário, Maíra Xavier, Isis Wolf, Thello Caetano
Artworkers: Melissa Katayama, Lucia Santos
All copyrights belong to Grupo 3corações and Pande Branding & Design