Providing an emotional connection with consumers and the experience of a homemade product: that was the strategy for launching Pullman’s new brand. Starting with the name [Taste of Bakery], the whole identity was thought to communicate artisanal care. Retro illustrations, kraft paper, transparent packaging which reveals the product, varnish finish, among other details, were used to compose the Sabor de Padaria line, a success with consumers and design professionals.
Design Coordinators: Margot Takeda, Rodrigo Brandão
Account Manager: Thais Celentano
Designers: Bruno Didario, Rodrigo Brandão
Naming: Bruno Didario
Artworker: Leonardo Boulos
Images: Eudes Correa
All copyrights belong to Bimbo Brasil and A10